Connection Cafe | How do we bring them into a "real" relationship?

Connection Cafe | How do we bring them into a "real" relationship?: "This morning I attend a session on 'Attracting and Cultivating the Next Generation of Philanthropists' at the Association of Fundraising Professionals International Conference in San Diego. An interesting generational divide was apparent in the session.

As Sue Acri of Ketchum spoke about the generational attributes of the new generation of philanthropists, the conversation quickly turned to using Facebook and MySpace to engage with constituents. That's when one of the 'Baby Boomers' said, 'Facebook, MySpace and those things are nice, but how do we bring them into a real relationship?'"